Commercial shoot: Drexel LeBow College of Business

On location in West Philadelphia: Production stills from LeBow Hall, the first location of our commercial shoot for Drexel University’s LeBow College of Business. Shea and I had a wonderful experience working with our local Philly crew and the excellent LeBow marketing team. Having worked on college campuses before, we found the students and professors at Drexel LeBow to be particularly genuine, intelligent, and passionate about making a difference in the real world.

Shea and I grew up in the Philadelphia area, and Drexel University has always stood out to us as being uniquely innovative and deeply integrated into the fabric of the city. We have long been impressed by Drexel’s substantial commitment to the neighborhoods of West Philadelphia, and we are proud to promote their world-class business school.

This is your business lab began airing during prime time on ABC and Comcast SportsNet on January 8, 2015.

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Dax Mackenzie Roggio (Director), Jauhien Sasnou (Key Grip), Whitney Summerall (P.A.), Stephan Bernard (P.A.), Derek Korogodsky (Prod. Audio Mixer), Perry Edelson (Assist. Cam. Operator)

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Director Dax Mackenzie Roggio discusses the script with Drexel LeBow alumnus, Aicha Ly

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Director of Photography: Shea Roggio (center)

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Dax Roggio, Aicha Ly

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Assistant Camera Operator: Perry Edelson

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Aicha Ly, Stephan Bernard

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Derek Korogodsky

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Jauhien Sasnou

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Perry Edelson, Stephan Bernard

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Setting up for the first shot of the day

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Aerial photography: Drone Pilot Miah Roggio discusses the flight plan with Director Dax Mackenzie Roggio